Holiday Glow
Celebrate the season of gifting with New York city light.
We helped Bobbi Brown to promo Holiday sales with bright light in the city night.
Holiday Glow
Celebrate the season of gifting with New York city light.
We helped Bobbi Brown to promo Holiday sales with bright light in the city night.
Holiday Glow
Celebrate the season of gifting with New York city light.
We helped Bobbi Brown to promo Holiday sales with bright light in the city night.
Holiday Glow
Celebrate the season of gifting with New York city light.
We helped Bobbi Brown to promo Holiday sales with bright light in the city night.
Holiday Glow
Celebrate the season of gifting with New York city light.
We helped Bobbi Brown to promo Holiday sales with bright light in the city night.


STARBUCKS
PLANT CRAFT INITIATIVE BRAND IDENTITY (CASE STUDY)
Concept, Design
To explore how a new line of plant-based protein products could fold into, yet visually differentiate itself from the coffee giant’s foundational brand identity, we developed a simple sticker solution. It introduces lighthearted, eye-catching graphics that signal change while retaining Starbuck’s global credibility.
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Created in collaboration with PlayWorkGroup.




